Opt-Out Extension for Interest-Based Advertising
The Interest-based advertising opt-out extension for Firefox is a free tool that allows users to manage their online advertising experience. Specifically designed to opt users out of the DoubleClick advertising cookie utilized by Google, this extension helps to reduce the number of interest-based ads displayed on partnering websites. Once installed, the opt-out remains effective even if the user clears their browser’s cookies, providing a more consistent browsing experience without targeted advertisements.
This one-time installation is straightforward, making it accessible for users who wish to take control of their online privacy. As a lifestyle-focused tool in the shopping category, it aligns with the growing demand for enhanced user privacy online. The extension is open source, allowing for transparency and community involvement in its development.
